Shop The Runway With Talulah
The
L’Oreal Melbourne Fashion Festival 2012
has officially drawn to a close, and I for one am already feeling a
spot of withdrawal in its ultra-stylish wake. This need not be the case
though, because now the real fun begins. It’s shopping time.
Westfield has turned the LMFF 2012 runway into retail reality for the fashion-obsessed among us with their ingenious
SHOP THE RUNWAY
tool, where you can view participating designers’ collections, share
your favourite looks, and shop the pieces straight from the LMFF runway –
often before most items even hit stores.
One such label to join the SHOP THE RUNWAY ranks is Brisbane’s very own
Talulah,
which showed at LMFF last week. Known for its colourful and striking
prints, unique cuts and modern bohemian aesthetic, Talulah has always
been a favourite for the girls of the Sunshine State. Owner and designer
Kelli Wharton has created yet another seriously covetable collection
for Autumn/Winter ’12, with geometric prints and angular cuts permeating
the label’s signature relaxed and feminine silhouettes, while mustard,
aubergine and burnt orange hues create a warming effect for the entire
collection.
I was lucky enough to have a little chat with Kelli in the lead up to
LMFF and ask her all about Talulah’s latest collection, her inspiration
behind her line, and what exactly goes into the preparation for your
very own high-profile runway show.
Tell us a little about your latest collection for Autumn 2012 “Love in Navajo”. Where did you draw inspiration for it?
Love in Navajo. I found so many amazing trims that inspired me,
Navajo stripes and weaves. Fringed boots and mixing textures and lots
of colour just like the Navajo. I really enjoyed making this
collection, as it was really fun mixing up all the colours and
textures. I patch-worked prints and played with binding. So many
techniques all rolled together which brought this collection to life.
At LMFF we will be showing some styles from Autumn but many of the
styles will be from our Winter 2012 Collection “Come To Light”. We felt
LMFF would be a great platform to launch this collection to consumers.
The Winter collection will be in store from the start of April and only
available prior to that through
Westfield.
Talulah’s collections always feature such an amazing and
unique array of prints, colours and textures. What are your favourite
destinations for sourcing materials and general design inspiration?
I am obsessed with prints right now. I have been drawing inspiration
from textures I find on South American and African baskets, carpets,
head wear and many other things I come across. I then go through a
process of reinterpreting them into prints or usable fabrics to be used
exclusively for Talulah.
How has being a born-and-bred Queensland label influenced Talulah’s direction and general aesthetic?
I think that being a Queenslander you wear a lot more Summer year round. I love pops of colour more than all darker tones.
You are showing at L’Oreal Melbourne Fashion Festival 2012,
how exciting! Can you tell us what goes into preparing for a fashion
show? Is it as long and strenuous a process as everyone would think?
This week at LMFF we will be showing our Winter 2012 Collection – Come To Light.
There is a great team involved with LMFF who put together the shows
and co-ordinate the models and changes. We basically just arrange the
garments we want to show into preferred order and hand it over to the
team. Since we are involved in a group show at LMFF it is important to
consider what hair, make-up, and music will work for the other designers
involved. LMFF is a really organised team to work with, so they make
my job easy!
If you had to choose three key pieces from your AW ’12
collection that everyone should watch out for on the runway and in
stores, what would they be?
The Way Of Love Dress $220
Peace Of Keeping Dress $199
Stay Up All Night Top $220
What can we expect from Talulah in the coming seasons? Any
new ventures or concepts you have been itching to try that we will see?
Do tell!
ooolala… Lots of things happening here at head office. Things I have
wanted to make for years are all about to happen. We will launch it
all at Fashion Week in Sydney 2012, so secrets ‘til then. In
Spring/Summer Talulah has moved away from tribal, ethnic prints and will
now focus on statement electric florals.
Electric florals? Ooolala indeed! Be sure to
check out Talulah’s show from the LMFF that was at Westfield’s SHOP THE RUNWAY, and
shop up its latest pieces fresh from the catwalk.
Now, seriously – get shopping.
http://www.stylehunter.com/featured/shop-the-runway-with-talulah-queensland-kaitlyn-ham/
stylehunter.com interview with designer Kelli Wharton